The advan­tages of a family com­pany. The ben­e­fits of a global group.

Semper lux — always light. When Her­mann Bans­bach founded his com­pany in Berlin after the war, the city was dev­as­tated and deprived of elec­tric­ity and light. Mr. Bans­bach made the life of Berlin­ers easier with his simple, afford­able bat­tery charger, thereby illu­mi­nat­ing a dark period in his­tory. He firmly believed in the social and cul­tural sig­nif­i­cance of light, some­thing which went far beyond the merely com­mer­cial. It is an atti­tude we have retained to the present day; living this fas­ci­na­tion with light and using sophis­ti­cated con­cepts to pro­vide gen­uine improve­ments in the qual­ity-of-life of others. In this way we changed our name from Sem­per­lux to Selux – sig­nal­ing the trans­for­ma­tion of a Berlin artisan’s work­shop into a com­pany with over 500 ded­i­cated staff and sites in Europe, North Amer­ica, and through­out the world.

Evo­lu­tion does not imi­tate, it opti­mizes. Our goal is to develop prod­ucts that are extra­or­di­nary; prod­ucts that orig­i­nate in prac­tice but have a dif­fer­ent approach and are cred­i­ble and con­vinc­ing. It enables us to come up with the best solu­tion for all require­ments, using dig­i­tally con­trolled light sys­tems for effi­cient light man­age­ment, day­light sen­sors, mul­ti­me­dia play­back walls, or col­ored light­ing con­cepts designed to create a unique light­ing ambiance. Design stud­ies enable us to apply learn­ing to series pro­duc­tion, and the pool­ing of this knowl­edge leads to ground-break­ing inno­va­tions: LEDs and OLEDs offer entirely new poten­tial for design and ergonom­ics – result­ing in min­i­mal con­struc­tion for a more inte­grated prod­uct design, longer ser­vice life, and lower energy con­sump­tion. At Selux, the future of light is already the present.

We handle mod­u­lar­ity, you create indi­vid­u­al­ity.

Sophis­ti­cated light­ing con­cepts that reflect the company’s phi­los­o­phy in every single detail enable each vision to become a real­ity. Behind our prod­uct fam­i­lies are con­struc­tion kit prin­ci­ples: hous­ing sizes, light units, and tech­nolo­gies are indi­vid­u­ally scal­able so as to allow for com­plex require­ments with a clear design and con­sis­tent idea. This is where the extra­or­di­nary is the ordi­nary: whether in terms of color, optics, hous­ing, or assem­bly method – Selux offers you the free­dom of design.

The shape is sub­servient to the func­tion — and to our qual­ity require­ments.

The supe­ri­or­ity of Selux optics is based on com­plex light­ing cal­cu­la­tions, many years of expe­ri­ence, and a com­pre­hen­sive knowl­edge of mate­ri­als and light sources. As early as the design stage, we take into account ease-of-assem­bly, dura­bil­ity, and prod­uct main­te­nance – all of which are essen­tial for a product’s eco­nomic effi­ciency. Qual­ity lies in the details. To be more spe­cific, in our high-qual­ity mate­ri­als and pro­cess­ing capa­bil­ity, in our low-resource pro­duc­tion and the under­stand­ing our experts have of appli­ca­tions in order to meet your require­ments – from know-how about the prod­uct life­cy­cle of lumi­naires devel­oped over many decades to our com­mit­ment to meet­ing the light­ing wishes of cus­tomers. Together these aspects give rise to qual­ity and turn good prod­ucts into excep­tional solu­tions.

We man­u­fac­ture lumi­naires — but we pro­vide qual­ity of life.

A com­bi­na­tion of grounded knowl­edge, proven abil­ity, and first-class light­ing tools enable us to achieve the extra­or­di­nary. This is the end to which we pool our knowl­edge; adding enjoy­ment, ambi­tion, and a desire to be ground­break­ing. Long-term sus­tain­abil­ity is some­thing that comes nat­u­rally to us, which is why our cus­tomer, sup­plier, and staff rela­tions are set up in a way that is both respon­si­ble and based on a part­ner­ship approach – cre­at­ing the atmos­phere of trust and friend­ship that has given rise to the best ideas and solu­tions.

Our team of tech­ni­cians, engi­neers, and design­ers will be happy to advise you on any matter. Whether it is a spe­cific light, a cus­tomized pole con­nec­tion, or a new light­ing solu­tion, Selux will help you to turn even the most extra­or­di­nary light­ing project into real­ity in a way that is both aes­thet­i­cally and eco­nom­i­cally sat­is­fy­ing.

You are on Selux North America