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Harley-Davidson Museum
Milwaukee, Wisconsin

  • project Harley-Davidson Museum
  • client Harley-Davidson Motor Co.
  • architect Pentagram Architect + HGA, Inc, New York
  • landscape architect Oslund + Associates
  • lighting designer Brandston Partnership, New York
  • design Pentagram Design
  • general contractor M.A. Mortenson Construction
  • photographer Paul Warchol by courtesy of Harley-Davidson

Designed by Pen­ta­gram Archi­tects’ James Biber with his team and asso­ciate Michael Zweck-Bron­ner, the $75 mil­lion, 130,000 square foot museum com­plex show­cases the his­tory, cul­ture, and engi­neer­ing of the Amer­i­can icon, Harley-David­son. The museum sits on a twenty-acre reclaimed indus­trial site directly across the Menomonee River from down­town Mil­wau­kee and has been con­ceived as an urban fac­tory ready-made for spon­ta­neous motor­cy­cle ral­lies. The three-build­ing campus includes space for per­ma­nent and tem­po­rary exhi­bi­tions, the company’s archives, a restau­rant and café, and a retail shop, as well as a gen­er­ous amount of event and water­front recre­ational space.

As well as its exhibits, the focus of this build­ing is to com­mu­ni­cate a dis­tinct atti­tude and way of life. The 8,000 exhibits include the first Harley, dating back to 1903, a model driven by Elvis Pres­ley from 1956, and the four meter long King Kong, which took more than 40 years to con­struct.

The museum’s design is an unmis­tak­able ref­er­ence to indus­trial archi­tec­ture, as well as the clear, geo­met­ri­cal light­ing scheme of the Selux M100 relates to the fac­tory building’s delib­er­ately raw design.

  • M100 LED is constructed from 3 15/16" (100mm) wide extruded low copper aluminum housing and die cast endcaps · Exact cut lengths, lit corners, and project-specific Configurations may be specified · Impact-resistant lenses offer controlled lighting, protect against dust, and ensure high luminaire efficiency · Modular design allows for easy access to optical chamber · Available with LED Optimized White acrylic lens, Clear lens with Microprism inlay, or (Direct only) Symmetrical LMO lens, 5° Asymmetrical LMO lens, 20° Asymmetrical LMO lens, and Batwing LMO Selux My White Tunable White technology allows for CCT and output control between 2700K and 6500K with 90CRI minimum M100 LED Regressed lighting offers the advantages a hidden light source and energy efficiency. Regressed lighting attractively fits into any kind of ceiling and can be applied for commercial, retail, and various other applications to transform general lighting into something special
  • Taking on a new form, the M-Series LED product range is available in standard shapes. Direct and Recessed fixtures in M36, M60, and M100 are available in Square, Rectangle, Triangle, and Hexagon shapes, with 1', 2', 3', or 4' leg lengths. Mix and match to create unique lighting patterns!
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