“Semper lux” – always light. When Hermann Bansbach started his company in Berlin in 1948, the city still lay in ruins, with hardly any electricity or light. Hermann Bansbach brought light into this dark time by brightening up the lives of Berliners with a simple, affordable battery lamp. He believed that light had a social and cultural significance that went far beyond doing business and making a profit. That mindset is still alive today. We also find it fascinating how we can add to the quality of people’s lives through sophisticated lighting concepts. That is how Semperlux became Selux – and how a craftman’s shop in Berlin turned into a global company with 500 employees in Europe, North America, and Australia. Today the company generates over 80 % of its revenues outside of Germany.